{"id":5399,"date":"2026-04-09T11:14:34","date_gmt":"2026-04-09T11:14:34","guid":{"rendered":"https:\/\/tradesolutions.pt\/?p=5399"},"modified":"2026-04-09T11:27:53","modified_gmt":"2026-04-09T11:27:53","slug":"estrategias-de-marketing-para-hoteis-em-2026","status":"publish","type":"post","link":"https:\/\/tradesolutions.pt\/en\/estrategias-de-marketing-para-hoteis-em-2026\/","title":{"rendered":"Marketing strategies for hotels in 2026"},"content":{"rendered":"<p>Marketing in the hotel industry is evolving rapidly. In 2026, it's no longer enough to be present online - you need strategy, data and differentiation.<br>If you want to increase bookings and reduce dependence on OTAs, these are the essential strategies.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">1. Focus on direct bookings<\/h4>\n\n\n\n<p>More and more hotels are looking to reduce commissions from platforms like Booking.com.<\/p>\n\n\n\n<p>How to apply:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer better conditions on the official website<\/li>\n\n\n\n<li>Create exclusive benefits (upgrade, breakfast, etc.)<\/li>\n\n\n\n<li>Invest in Google Hotel Ads campaigns<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">2. Revenue Management integrated with marketing<\/h4>\n\n\n\n<p>Price and marketing can no longer be separated.<\/p>\n\n\n\n<p>Strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjust campaigns according to occupancy<\/li>\n\n\n\n<li>Promote dates with lower demand<\/li>\n\n\n\n<li>Use dynamic pricing<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">3. website optimised for conversion<\/h4>\n\n\n\n<p>The website is the main sales channel.<\/p>\n\n\n\n<p>Essential:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast charging<\/li>\n\n\n\n<li>Mobile-friendly design<\/li>\n\n\n\n<li>Simple and intuitive booking process<\/li>\n<\/ul>\n\n\n\n<p>A slow or confusing website significantly reduces bookings.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">4. Social media with clear objectives<\/h4>\n\n\n\n<p>Social media should generate results, not just visibility.<\/p>\n\n\n\n<p>What works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authentic and relevant content<\/li>\n\n\n\n<li>Short, dynamic videos<\/li>\n\n\n\n<li>Sharing real experiences and customer reviews<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">5. SEO to capture organic demand<\/h4>\n\n\n\n<p>Being well positioned on Google is essential.<\/p>\n\n\n\n<p>Bet on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Useful blog articles<\/li>\n\n\n\n<li>Key words relevant to the sector<\/li>\n\n\n\n<li>Content aimed at the end customer<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">6. Automation and artificial intelligence<\/h4>\n\n\n\n<p>Technology is transforming the way hotels communicate.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chatbots for immediate response<\/li>\n\n\n\n<li>Personalised automatic emails<\/li>\n\n\n\n<li>Recommendations based on user behaviour<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">7. Online reputation management<\/h4>\n\n\n\n<p>Evaluations directly influence customer decisions.<\/p>\n\n\n\n<p>Relevant platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tripadvisor<\/li>\n\n\n\n<li>Google<\/li>\n<\/ul>\n\n\n\n<p>Good practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reply to all evaluations<\/li>\n\n\n\n<li>Managing criticism professionally<\/li>\n\n\n\n<li>Encourage positive feedback<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">8. Benchmarking and competitor analysis<\/h4>\n\n\n\n<p>Understanding the market is essential for growth.<\/p>\n\n\n\n<p>Analyse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor strategies<\/li>\n\n\n\n<li>Price levels<\/li>\n\n\n\n<li>Positioning<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">9. Personalising the experience<\/h4>\n\n\n\n<p>Customers value experiences tailored to their needs.<\/p>\n\n\n\n<p>How to apply:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalised offers<\/li>\n\n\n\n<li>Segmented communication<\/li>\n\n\n\n<li>Remarketing strategies<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">10. Channel diversification<\/h4>\n\n\n\n<p>Avoid excessive dependence on a single channel.<\/p>\n\n\n\n<p>Balance between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OTAs<\/li>\n\n\n\n<li>Own website<\/li>\n\n\n\n<li>Partnerships and direct channels<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n\n\n<p>In 2026, success in hotel marketing depends on a combination of strategy, technology and customer knowledge.<br>Hotels that invest in these areas manage to increase bookings, improve profitability and stand out in a competitive market.<\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing na hotelaria est\u00e1 a evoluir rapidamente. Em 2026, j\u00e1 n\u00e3o basta estar presente online \u2014 \u00e9 preciso estrat\u00e9gia, dados e diferencia\u00e7\u00e3o.Se quer aumentar reservas e reduzir a depend\u00eancia de OTAs, estas s\u00e3o as estrat\u00e9gias essenciais. 1. Foco nas reservas diretas Cada vez mais hot\u00e9is procuram reduzir comiss\u00f5es de plataformas como a Booking.com. Como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e9gias de marketing para hot\u00e9is em 2026 - Trade Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradesolutions.pt\/en\/estrategias-de-marketing-para-hoteis-em-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gias de marketing para hot\u00e9is em 2026 - Trade Solutions\" \/>\n<meta property=\"og:description\" content=\"O marketing na hotelaria est\u00e1 a evoluir rapidamente. Em 2026, j\u00e1 n\u00e3o basta estar presente online \u2014 \u00e9 preciso estrat\u00e9gia, dados e diferencia\u00e7\u00e3o.Se quer aumentar reservas e reduzir a depend\u00eancia de OTAs, estas s\u00e3o as estrat\u00e9gias essenciais. 1. Foco nas reservas diretas Cada vez mais hot\u00e9is procuram reduzir comiss\u00f5es de plataformas como a Booking.com. 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